How to Create a "Scrollytelling" Microsite

What is “scrollytelling”? It’s an innovative way to craft a story on a website, using 2D and 3D animations that unfold as the user scrolls. When executed well, it’s a powerful presentation tool for brands selling technical products—quickly conveying your product’s narrative while making your brand memorable. So why aren’t more brands embracing this approach? The common misconception is that these interactive experiences come with a hefty price tag. But that’s not the case—if you partner with a team that has a process. In this video, Tim walks you through his.

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Click here to see the MultiFrax experience we're referencing for our client MRP.

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